Spotify has introduced a new AI tool that creates playlists for users based on text prompts. Users can specify their preferences through prompts like 'a playlist that makes me feel like the main character,' enabling a seamless playlist creation experience.
While Spotify's AI evolution was not abrupt, as it previously launched an AI DJ feature, the shift towards AI-generated playlists has been in the making. The accidental discovery of this new tool, termed 'Spotify's ChatGPT,' revealed its development and caused a buzz across social media.
Competitors such as Apple and Amazon are also delving into AI technology for music streaming, with varying levels of progress. While Apple was reportedly considering generative AI features for Apple Music, Amazon had already partnered with an AI music company to develop AI-generated sleep playlists.
The advancement of AI tools in music streaming, like Spotify's playlist creator, signifies a shift towards automated curation, potentially diminishing the role of human playlist creators within the industry. Spotify's transition towards AI-driven features may have contributed to job layoffs of human playlist curators.
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