Salesforce expects to spend $300 million on Anthropic tokens in 2026, largely for coding. Tokens are the text units large language models process, and enterprise billing depends on token volume. The spending would position Salesforce among Anthropic’s largest commercial customers, while Anthropic’s revenue run rate has risen sharply due to enterprise adoption of Claude for coding, legal, financial services, and reasoning. Marc Benioff links AI agents to major efficiency gains across service, support, distribution, and marketing, including a reduction of the support workforce from 9,000 to 5,000. He also describes faster engineering iteration and lower development costs, plus work on making coding easier inside Slack.
"Benioff expects Salesforce to spend $300 million on Anthropic tokens this year, almost entirely on coding. The Salesforce CEO made the projection on the All-In podcast published on Friday, calling AI coding agents "awesome" and Anthropic "awesome" in the same breath, before adding that the spending would make everything at Salesforce cheaper to build."
"Tokens are the units of text that large language models process when generating output, and AI companies bill enterprise customers based on the volume consumed. A $300 million annual token bill from a single customer would make Salesforce one of Anthropic's largest commercial accounts, though neither company has confirmed the figure in official disclosures. Anthropic's annualised revenue run rate has grown from roughly $9 billion at the end of 2025 to approximately $30 billion by the end of March 2026, driven by enterprise adoption of Claude for coding, legal, financial services, and general-purpose reasoning."
"Benioff said AI agents have delivered "unprecedented" efficiency gains at Salesforce across service, support, distribution, and marketing. Last August, he announced that agent-driven productivity had enabled the company to reduce its support workforce from 9,000 to 5,000. The coding use case, he suggested, is now producing a similar effect on the engineering side: faster product iteration, lower development costs, and a pace of output that was previously impossible."
"The CEO also revealed that Salesforce is working on technology to make coding easier inside Slack, the workplace communications platform Salesforce acquired for $27.7 billion in 2021. "You're going to see some cool stuff with Slack and code I'm not ready to talk about yet," he said. "But there's no question that we are in a new moment in coding.""
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