So Agentforce has been in the works for a while, they've been running pilot schemes with customers already for a good few months now, I think the best part of six months. So I think that's allowed Salesforce to actually provide tangible evidence of how impactful this is, which is good as customers aren't just being told 'This is going to be great, buy it'.
They've put a lot - a lot - of work in and invested a lot within Salesforce Data Cloud. They've invested a lot in their Einstein trust layer to essentially calm those fears around data privacy, data protection, data leakage, and model-related issues such as hallucinations, a big push in that over the last year and this seems like the culmination of it.
Copilot, and other AI tools of this ilk, sit adjacent to the human worker within the organization. Salesforce contends that these are outdated and inefficient, essentially, and their perspective agents are the next evolutionary step. They're far more intuitive, they're autonomous for a start, so it's kind of almost a plug-and-play approach here.
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