"Not all members will be interested in taking advantage of the opportunities that licensing their digital voice replicas might offer, and that's understandable," SAG-AFTRA official Duncan Crabtree-Ireland explained, emphasizing the importance of personal choice for actors in navigating the evolving landscape of AI technology. This new agreement with Narrativ aims to provide a safe option for those willing to explore the monetization of their digital voice likenesses while maintaining control over its use.
The deal with Narrativ ensures actors have control over the replication of their voices, stating that brands must obtain consent for each ad. This reflection on consent is crucial as the entertainment industry grapples with the rapid advancement of artificial intelligence and its implications on traditional job roles.
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