"Reddit wants more users and more money from Google in exchange for an even bigger mountain of data feeding its AI machine, according to Bloomberg. The negotiation shows a new front in the struggle between Big AI and content providers as they try to harvest new revenue streams without bleeding out the very traffic and engagement that keep them alive."
"Executives reportedly believe current terms do not reflect how valuable Reddit data is to AI companies. Reddit is in a stronger position than most to make this claim and it has been exceptionally useful to tech firms training AI models. In a slop-ridden internet, Reddit posts are made by real people speaking candidly, content is well-sorted by theme, and it is all ranked according to a human-run voting system, not an algorithm."
Reddit seeks more users and higher payments from Google in exchange for expanded access to its platform data to feed AI models. A previous data-sharing deal began about eighteen months earlier for roughly $60 million annually, and executives are negotiating broader integration into Google's AI ecosystem to drive posting and engagement. Reddit is considering dynamic pricing for licensing, with pay tied to how useful content is for AI-generated answers. Reddit positions its content as highly valuable because posts are candid, thematically organized, and ranked by human voting, making the site a top-cited source for AI tools.
Read at The Verge
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