Producer Sophie Watts mentioned, "This is a format that we've specifically designed for social media," highlighting how Punk You adapts to the digital landscape and the rise of social media pranks.
Joe White remarked, "This is really a team of Hollywood and Silicon Valley execs coming together to produce the future of content production and distribution," emphasizing the collaboration is at the core of Punk You's strategy.
Contrasting the past with the present, Watts explained that social media stars are now the new celebrities, stating, "The next generation of celebrities is emerging from social media, not traditional media."
Watts and White aim to capitalize on the changing dynamics of celebrity culture with Punk You, making it clear that their focus is on contemporary influencers and platforms.
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