"We're not going to be introducing any generative AI into our products," Procreate CEO James Cuda said in a video posted to X. "I don't like what's happening to the industry, and I don't like what it's doing to artists." This statement reflects a strong commitment from Procreate to support artists and oppose the integration of generative AI, emphasizing their stance against technology that undermines creativity.
"Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future," Procreate stated on their website. This strong critique highlights concerns about the lack of originality and ethical issues associated with generative AI, reinforcing their position that it is harmful to the creative industry.
The announcement has already attracted widespread praise from creatives online who are discontent with how other companies have handled the increasing deluge of generative AI tools. Clip Studio Paint, a rival illustration app, scrapped plans to introduce image-generation features after the announcement was condemned by its user base. This illustrates how Procreate's decision is not only influential but also resonating with other companies in the digital creative space.
Even Adobe, which attempted a more 'ethical' approach to building generative AI tools - having repeatedly said that its own Firefly models are trained on content that's licensed or out of copyright - has been slammed by those who feel the company has turned its back on independent artists. This indicates the significant backlash that major players in the industry are facing regarding AI's impact.
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