In its 2024 Company Report, Sony revealed its initiative to enhance game development using AI and machine learning, focusing on efficiency and cost-effectiveness.
Sony utilized voice-recognition software to improve the subtitling process for Marvel's Spider-Man 2, significantly speeding up the integration of 27 language subtitles.
The report emphasizes that AI and machine learning are part of a broader strategy to deliver intellectual property rapidly and at a lower cost to fans.
The industry faces challenges regarding the human workforce, as video-game voice actors and motion capture performers strike over concerns related to AI's impact on jobs.
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