"For the past couple of decades, the search model has incrementally evolved. Now, there's a big change: search is fundamentally disrupted with new AI models."
"Perplexity referral traffic to brand websites has grown 40% month-over-month since January. 60% of citations match top 10 organic Google results."
"If you rank well today, you're off to a head start. Sharpen your focus. What topics do you have the right to win in?"
"Perplexity's referral traffic growth is evidence of generative AI threatening Google's market dominance."
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