"OpenAI announced on Friday it will begin testing ads in the ChatGPT responses in the coming weeks. The ads will show on the free product and low-cost subscription tier, ChatGPT Go. The ads will show under the main response and not influence the answers ChatGPT gives you. Advertisers will not get conversations with ChatGPT. The ads will be clearly labeled as ads."
"Plus, some ads, you might be able to chat with. OpenAI said, "you might see an ad and be able to directly ask the questions you need to make a purchase decision." Here is what that might look like: The Financial Times reports it expects to make "low billions" from ads in 2026. In short: Ads are coming to ChatGPT Responses in ChatGPT will not be influenced by ads. Ads are separate and clearly labeled."
OpenAI will begin testing ads in ChatGPT responses on the free product and the low-cost ChatGPT Go subscription tier. Ads will appear under the main response and will not influence the answers provided by ChatGPT. Advertisers will not receive user conversations, and ads will be clearly labeled. Some ads may offer interactive chat so users can ask questions to inform purchases. OpenAI will match ads to conversation topics using some personalization data. Paid tiers including Plus, Pro, Business, and Enterprise will remain ad-free. Revenue expectations from ads were reported as significant for 2026.
Read at Search Engine Roundtable
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