"The ads will appear at the bottom of the chat window "when there's a relevant sponsored product or service based on your current conversation," OpenAI said in a blog post. In one example shared by the AI company, a user asks for authentic Mexican dish recommendations. ChatGPT responds with ideas for carne asada and pollo al carbon dishes and then links to a grocery brand advertising hot sauce."
"Asked how long the ad testing phase will last, and whether it has plans to scale the use of ads, an OpenAI spokesperson told CBS News, "We will look at early user feedback and quality signals to see if early testing meets our bar before expanding." The AI company said the ads will not influence the answers ChatGPT provides and that it will not share conversations users have with the chatbot - or their data - with advertisers."
"OpenAI framed the introduction of the ads as a way to keep the free and low-cost versions of the chatbot accessible to more users. "Our enterprise and subscription businesses are already strong, and we believe in having a diverse revenue model where ads can play a part in making intelligence more accessible to everyone," OpenAI said in its blog post."
OpenAI will begin testing ads on ChatGPT in the coming weeks as an additional revenue stream alongside subscriptions. Ads will appear at the bottom of the chat window when a relevant sponsored product or service matches the user's conversation. Ads will be shown only to adults using the free version or the new ChatGPT Go low-cost plan; higher-tier subscriptions, including Pro, will not include ads. Ads will not influence ChatGPT's answers, and conversations or user data will not be shared with advertisers. Early user feedback and quality signals will guide any expansion of the ad program.
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