"On Monday, OpenAI CEO Sam Altman reportedly declared a "code red" at the company to improve ChatGPT, delaying advertising plans and other products in the process, The Information reported based on a leaked internal memo. The move follows Google's release of its Gemini 3 model last month, which has outperformed ChatGPT on some industry benchmark tests and sparked high-profile praise on social media. In the memo, Altman wrote, "We are at a critical time for ChatGPT.""
"The directive creates an odd symmetry with events from December 2022, when Google management declared its own "code red" internal emergency after ChatGPT launched and rapidly gained in popularity. At the time, Google CEO Sundar Pichai reassigned teams across the company to develop AI prototypes and products to compete with OpenAI's chatbot. Now, three years later, the AI industry is in a very different place."
OpenAI initiated a company-wide "code red" to accelerate improvements to ChatGPT, reprioritizing engineering work and delaying advertising integration, AI agents for health and shopping, and the Pulse personal assistant. The company encouraged temporary team transfers and set up daily calls for employees responsible for enhancing the chatbot to focus efforts. The move mirrors Google’s December 2022 internal emergency after ChatGPT’s rise, though the competitive landscape has shifted significantly. Google released Gemini 3 in mid-November, the model quickly rose on crowdsourced leaderboards, and prominent executives publicly praised its performance.
Read at Ars Technica
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