The PTO wrote in its February 6th decision that it doesn't matter if consumers don't know what GPT means - because those who do use the technology understand GPT refers to a general type of software, not just OpenAI products.
Gizmodo notes that this isn't the first time the US has denied OpenAI's trademark claim for GPT; the first time was in May 2023. The company can appeal once more to the Trademark Trial and Appeal Board for another shot at getting the term GPT trademarked.
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