Apple, while not boasting about it, had been a leader in AI for years, focusing on advanced machine learning with stringent privacy standards.
Despite competitors' excitement about superintelligence, Apple emphasized a distinct 'Apple way' of AI, valuing data security more than hyping woo-woo aspects.
Apple made a strategic shift, moving its AI talent from projects like self-driving cars to focus on generative AI, revealed at WWDC with less emphasis on products.
Apple's AI strategy, once overlooked, is now revealed to focus on generative AI and privacy, setting it apart from competitors who hype emerging trends aggressively.
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