Netflix has integrated artificial intelligence into its science fiction series El Eternauta, marking a significant first for the streaming platform. Co-CEO Ted Sarandos noted that the use of generative AI allows for cheaper and higher quality production. AI tools accelerated visual effects creation, enabling a complex sequence to be completed ten times faster than traditional methods. This innovation reduces production costs and gives creators powerful tools to improve storytelling. However, there are concerns about potential job losses in the industry due to AI's increasing influence, especially highlighted in recent Hollywood strikes.
Ted Sarandos stated that the Argentinian science fiction series El Eternauta is the first show made by Netflix using generative AI footage, aiming to enhance film quality and reduce costs.
Using AI tools, visual effects artists completed a significant VFX sequence 10 times faster than traditional methods, which allowed for funding the show at a lower cost.
Sarandos emphasized that the use of AI in production is creating opportunities for creators, helping them with pre-visualization, shot planning, and enhancing storytelling possibilities.
Concerns regarding AI's impact on job security in the production industry were raised, particularly in light of Hollywood's strikes aimed at protecting workers' control over technology.
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