"Since ChatGPT launched in November 2022, many companies have explored publishing content generated by LLMs such as ChatGPT, Claude, and Gemini to grow their traffic across channels such as Google Search, social, and advertising. This is a cost-effective alternative to spending hundreds of dollars for humans to write content. The quality of AI content is rapidly improving."
"A research team from Vertical AI growth agency Graphite evaluated the prevalence of AI-generated articles from a dataset spanning January 2020 until May 2025. Their research reveals that in November 2024, the quantity of AI-generated articles being published on the web surpassed the quantity of human-written articles."
"AI-Generated Article Growth has Plateaued While AI-generated articles grew dramatically after ChatGPT launched, Graphite's research suggests that trend will not continue. Instead, the proportion of AI-generated articles has remained relatively stable over the last 12 months. This may be because practitioners found that AI-generated articles do not perform well in search, as shown in a separate study."
AI-generated articles surged after ChatGPT launched in November 2022 and rapidly gained large share of published content, reaching parity and then exceeding human-written articles by November 2024. AI content quality has been improving, with some studies finding AI output as good or better than human writing and human detection often failing. A team from Vertical AI growth agency Graphite sampled 65,000 English-language URLs from CommonCrawl with article schema, at least 100 words, and publish dates from January 2020 to May 2025. AI article share rose to about 39% within 12 months post-launch but has since plateaued, possibly because AI content underperforms in search.
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