Facebook owner Meta is working on a ChatGPT-style chatbot with the personality of Abraham Lincoln, among other human-like personas, to improve user engagement.
Meta aims to boost retention on its text-based app Threads with innovative chatbots following a decline in users post-launch, complementing its strong advertising revenue growth.
In addition to the Lincoln-style chatbot, Meta is exploring a surfer-themed chatbot for travel advice, part of the company's 'personas' project to enhance search functionality and provide recommendations.
Meta's commitment to advancing AI technology is evident in projects like 'Llama 2,' a new AI model for commercial use distributed through Microsoft Azure, amid industry competition from Apple's 'Ajax' framework for language models and chatbots.
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