Marketers in a dying internet: Why the only option is a return to simplicity
Briefly

from Fast Company3 days ago
There's a growing body of evidence that suggests people—ordinary people—dislike AI. They loathe AI customer service bots, think AI-generated art and music threatens their humanity, and believe brands that fail to disclose AI-generated content are actively lying to them.
Fast Companyhttps://www.fastcompany.com/91220148/marketers-in-a-dying-internet-why-the-only-option-is-a-return-to-simplicity
Big Tech—rather than being a victim, or a co-conspirator in misinformation—is now an active participant, developing and promoting the generative AI models that are actively ruining the Web.
Fast Companyhttps://www.fastcompany.com/91220148/marketers-in-a-dying-internet-why-the-only-option-is-a-return-to-simplicity
AI-generated content has bled into every corner of the internet, from Wikipedia to the first page of Google Images, further distorting our ability to perceive truth from fiction online.
Fast Companyhttps://www.fastcompany.com/91220148/marketers-in-a-dying-internet-why-the-only-option-is-a-return-to-simplicity
When Meta AI can interject in a conversation and pretend it's a parent, and then recommend a school in the New York area, it's enough to shake your faith in a human-centered web.
Fast Companyhttps://www.fastcompany.com/91220148/marketers-in-a-dying-internet-why-the-only-option-is-a-return-to-simplicity
Read at Fast Company
#generative-ai #online-misinformation #big-tech #user-trust #content-authenticity
[
|
]