"If that sounds like it might pique the interest of those who have been watching AI's influence on creatives' work, it did. Hours after The Wall Street Journal broke the story, writer-director Justine Bateman, who was vocally critical of AI during the Hollywood strikes last year, made a post on X that almost felt like a warning: 'Over a year ago, I told you that I assumed the studios were NOT sending lawyers to the #AI companies over their models injesting their copyrighted films, because they wanted their own custom versions. Well, here you go.'"
"Runway's forthcoming tool will 'help Lionsgate Studios, its filmmakers, directors, and other creative talent augment their work' and 'generate cinematic video that can be further iterated using Runway's suite of controllable tools,' according to a press release announcing the deal."
"The new deal could serve as a test of the AI protections unions like the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) got in their contract negotiations with studios last year. Under those protections, studios must get consent from actors before making a digital replica of them."
"It seems like a significant development, but the movie industry has been using all sorts of technology and automation for years," Sag said.
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