Klarna slashes $10 million annually in marketing costs, here's their secret

Using GenAI tools like Midjourney, DALL-E, and Firefly, Klarna has saved $10 million annually through marketing campaign optimization and image generation.

Klarna has reduced image production costs by $6 million, updating images weekly for key events with GenAI, producing over 1,000 images in three months.

Read at Fast Company