This kind of analysis could allow them to figure out executives' true emotions and intentions, as the Financial Times reports, and possibly determine their next move.
The idea is that audio captures more than just what is in text. Even if you have a sophisticated semantic machine, it only captures semantics.
The problem that has created for us and many others is that overall sentiment is becoming more and more positive... company management knows their messages are being analyzed.
Then there's the issue of bias, which could be introduced by the developers working on these algorithms.
Execs may also choose to take lessons on how to maintain a positive outlook using their voice and mannerisms.
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