"took a cautious approach to AI, hesitant to be first to integrate it into core workflows. Now, the risk has flipped. Few want to be last. From creative production to optimization and analysis, brands and agencies are under pressure to use AI in ways that drive performance, efficiency and scale. Some teams are already seeing results. Others are still sorting signal from noise. This moment is about learning what actually works - and what does not - before gaps widen further."
"This is not a surface-level conversation. Sessions at the event will focus on how marketers are using AI today, where it is delivering value and where it is falling short. Discussions will dig into real experiences and emerging best practices across the most critical layers of the marketing process, including creative generation, media buying and targeting, analytics and measurement, and product discovery and search."
AI has evolved beyond chatbots, marketing automation and ad optimization into tools integral to daily marketing workflows. The adoption risk has shifted from early experimentation to falling behind peers. Brands and agencies face pressure to apply AI across creative production, media buying, targeting, analytics, measurement, and product discovery to drive performance, efficiency and scale. Some teams already report results while others work to separate signal from noise. Practical learning and shared experiences are necessary to identify what works and what falls short. Structured sessions and town halls will focus on real use cases, emerging best practices and peer problem-solving.
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