AI is helping us achieve what we once thought impossible - scaling innovation. We're seeing brands demand AI-driven solutions to maximize their media spend through personalized content at scale.
Monks partnered with wellness brand Hatch to drive product sales with personalized messaging strategy using generative AI. Modular ads personalized for different personas led to increased click-through-rate (78%) and engagement (46%).
AI skills are crucial for marketers, but Dara Treseder from Autodesk emphasizes that AI should augment, not replace human creativity and expertise, highlighting the importance of continuous learning for marketers to keep pace.
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