HubSpot's acquisition of Frame AI empowers its customer platform with conversational intelligence, allowing for deeper insights from unstructured data like emails, calls, and meetings.
CEO Yamini Rangan stated that while structured data has long been the foundation of CRM, unstructured data provides crucial insights into customer sentiment, behavior, and intent.
Frame AI’s integration into HubSpot’s Breeze suite will enhance how marketers utilize AI to extract actionable insights from conversations that are often overlooked.
VP Nicholas Holland emphasized that as reaching audiences grows increasingly challenging, leveraging rich, conversational data is becoming essential for effective marketing.
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