The media and entertainment industry is a pioneer for innovation and has undergone a digital transformation over the past few years. The newspaper used to be the main media for most people to obtain information, but then movies and TV sparked a leap in entertainment. Now users are spending more time on mobile. But, most importantly, people are not just watching, they have also become content creators. So now it is user-generated content that is making the real difference.
We're already on our way towards that future and by 2030, it's estimated that 90% of content will be generated by AI. While digital transformation within the media industry is well underway, the next few years will see mass adoption of AIGC for video content. From rapid translations to virtual humans presenting news, what we watch is about to change before our very eyes.
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