Gabrielle Gerbus, a 29-year-old freelance branding specialist, uses AI tools like Jasper and ChatGPT to draft client responses, saving her four to five hours weekly. She acknowledges that while these tools enhance productivity, they also pose a threat to her job. Gerbus believes that adapting to this technology is crucial, stating, 'My backup plan is to adapt and pivot.' She emphasizes the importance of strategy and editing in a potential AI-driven work environment.
The impact of AI on the workforce is multifaceted; while some individuals benefit from increased productivity and reduced workload, others are concerned about job competition and potential wage reductions. A report by Goldman Sachs highlighted that up to 300 million full-time jobs could face disruption due to AI, suggesting that many workers may need to evolve their skill sets to remain relevant in the changing job landscape.
Gabrielle's current workflow leverages AI to manage numerous client inquiries efficiently, significantly streamlining her communication process. With many clients sending similar queries, she can utilize AI tools to formulate tailored responses quickly, effectively juggling her workload. This efficiency not only preserves her time for higher-level strategic thinking but also equips her with experience in interacting with AI, positioning her advantageously for a future where AI plays a pivotal role in branding.
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