The use of automated systems for filtering job applications is prevalent, with over 90% of employers employing such systems and 88% utilizing AI for initial candidate screening. For instance, Unilever leverages AI-driven tools from HireVue to streamline the assessment process for early-career applicants, resulting in significant time and cost savings. Academic professionals explore aspects of consumer behavior and technology, including Jonas Goergen's research on consumer interactions with technology and Emanuel de Bellis's focus on consumers' perceptions of autonomous products.
According to the World Economic Forum, more than 90% of employers use automated systems to filter or rank job applications, and 88% of companies already employ some form of AI for initial candidate screening.
Take Unilever, for example. The consumer goods giant uses AI-driven tools from HireVue to assess early-career applicants, saving 50,000 hours and more than $1 million in the process.
Jonas Goergen is a PhD candidate at the Institute of Behavioral Science and Technology at the University of St.Gallen. He studies consumer interactions with technologies.
Emanuel de Bellis is an Assistant Professor of Marketing at the University of Lausanne, Switzerland. His research focuses on consumers' perception and use of autonomous products.
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