"digital advertising behemoth, having collected $74 billion in the third quarter of 2025 (ended Sept. 30) revenue from this segment of its business. Its billions of users across its various apps provide valuable data that companies want to use to target a wide audience. This dominant internet enterprise is already positioned as a leader in artificial intelligence (AI). But the Google parent could try to figure out ways to make more money from this new technology."
"It was first reported in early December that Alphabet will start to display ads to its free users within the app. However, Google DeepMind CEO Demis Hassabis just mentioned at the World Economic Forum in Davos that there aren't any plans to do this. Whatever happens, there is tremendous potential. Gemini had 650 million monthly active users in the third quarter."
Alphabet's digital-advertising segment generated $74 billion in third-quarter 2025 revenue, fueled by billions of users across its apps whose data enable targeted advertising. The company leads in artificial intelligence and could monetize AI products further by inserting ads into free-tier services. Gemini reported 650 million monthly active users in the third quarter, with most on the free plan; showing ads to those users would create incremental ad revenue and leverage core ad-monetization expertise. OpenAI is testing ads internally as a revenue source to offset rising AI costs. Alphabet's deep ad capabilities position it to integrate ads with AI more effectively than competitors, supporting investor interest.
Read at The Motley Fool
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