Evercore ISI highlighted Google's use of AI Overviews to address skepticism around Gen AI Search, acknowledging its positive impact on overall engagement, conversion, and monetization.
Analysts lauded Google's AI leadership displayed through new product launches, foreseeing the evolution toward the GenAI digital assistant concept, offering increased utility for users and advertisers.
The product launches at Google Marketing Live 2024 were seen as part of the company's strategy to leverage AI and automation to expand its advertising Total Addressable Market (TAM).
Analysts believe Google's GenAI strategy has enhanced its core Search and monetization tools, promoting continued growth by delivering better engagement and conversions for advertisers.
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