"Google is infusing artificial intelligence into just about every part of how people shop online - including having an AI tool call local stores on a human's behalf and purchase items automatically. Beginning Thursday (and ahead of the holiday shopping season) Google users in the US will have access to a slew of new AI shopping features, targeting tasks like searching for products, comparing similar items, tracking prices, and finally hitting check out. Some of the features were teased in May at Google I/O."
"First, Google is adding conversational shopping to search's AI Mode, allowing users to describe in detail what they're looking for: an initial search for "women's sweaters that can be worn with pants or dresses" can then be modified by a follow-up of "more options in gray colors," for example, instead of clicking through filters and adding keywords to queries. The AI-powered response pulls from Google's trove of 50 billion product listings and is tailored to the specific request:"
Google is integrating artificial intelligence across online shopping to handle searching, comparing, price tracking, and checkout tasks. US users will receive new AI shopping features ahead of the holiday season, including conversational shopping in Search's AI Mode where users can refine detailed requests instead of using filters. The AI pulls from about 50 billion product listings and tailors responses to requests, producing side-by-side comparison charts or product streams. Additional capabilities include an AI tool that can call local stores on behalf of a shopper and complete purchases automatically. Several of the features were previewed at Google I/O in May.
Read at The Verge
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