Liz Reid, VP and Head of Google Search, explains the introduction of AI: 'Over the past 25 years... to help you find the best of what's on the web... billions of facts about people, places, and things... information you can trust in the blink of an eye.'
The generative AI introduction means you can input searches in the same way, but Google will now do the legwork. This is done through a new Gemini model that has been customized for the searching feature.
Many businesses worldwide rely on search traffic to help their work be discovered, journalism funded, and advertisers enticed... more clicks, brand awareness, and increased ad.
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