Google brings ads to AI Overviews as it expands AI's role in search | TechCrunch
Briefly

from TechCrunch1 month ago
Google is integrating ads into its AI Overviews to generate revenue, while responding to user preferences to prevent rival platforms from gaining market share.
TechCrunchhttps://techcrunch.com/2024/10/03/google-brings-ads-to-ai-overviews-and-rolls-out-ai-organized-pages/
The AI Overviews feature has faced scrutiny for its reliability, with critics pointing out that it occasionally cites questionable sources, leading to dubious advice.
TechCrunchhttps://techcrunch.com/2024/10/03/google-brings-ads-to-ai-overviews-and-rolls-out-ai-organized-pages/
Despite controversies, Google claims that AI Overviews has increased user engagement in Google Search, particularly among the 18 to 24 demographic.
TechCrunchhttps://techcrunch.com/2024/10/03/google-brings-ads-to-ai-overviews-and-rolls-out-ai-organized-pages/
Rhiannon Bell, VP of user experience, stated, "We'll invest in AI Overviews and make it even more helpful," reflecting Google's commitment to improve this tool.
TechCrunchhttps://techcrunch.com/2024/10/03/google-brings-ads-to-ai-overviews-and-rolls-out-ai-organized-pages/
Read at TechCrunch
#google-search #ai-overviews #user-engagement #online-advertising #search-engine-optimization
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