Generative AI draws crowds to CES 2024, while industry maintains cautiously optimistic about economy
Briefly

from Digiday8 months ago
With trends like AI hitting the pre-show headlines in such a saturated way, we're eager to be on the ground to interrogate what is real and relevant, where our clients should invest, and how they should think about the future.
Digidayhttps://digiday.com/marketing/generative-ai-draws-crowds-to-ces-2024-while-industry-maintains-cautiously-optimistic-about-economy/
At this year's CES, expectations are higher. As clients expect more intel and AI-driven innovation, agencies are on the ground to be the conduit.
Digidayhttps://digiday.com/marketing/generative-ai-draws-crowds-to-ces-2024-while-industry-maintains-cautiously-optimistic-about-economy/
Read at Digiday
#ce #in-person-ev #generative-ai #technology-confer
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