Vijay Vasanth digitally resurrected his deceased father in a campaign video, leveraging AI to endorse himself and tap into his father's enduring legacy to gain voter support.
The use of AI to bring back deceased politicians like M. Karunanidhi in India aims to evoke nostalgia, reinforce ideological continuity, and influence voters during elections.
Critics raise ethical concerns over using AI to manipulate voter perceptions, potentially deceiving them with fabricated content that blurs the lines between genuine endorsements and artificial messages.
The practice of digitally resurrecting deceased politicians through AI in Indian political campaigns raises questions about consent, misinformation, and the authenticity of political discourse, prompting debates on its ethical implications.
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