EBay introduced a new 'shop the look' feature in its iOS app powered by generative AI, suggesting images based on shopping history to complement users' wardrobes with personalized recommendations.
The feature includes interactive hotspots revealing similar items and outfit inspirations, featuring pre-owned and luxury items matching the user's style, developed with eBay's Responsible AI team and RAI Principles.
EBay plans to expand 'shop the look' to other categories, aiming to showcase its inventory uniquely and boost sales, emphasizing personalized elements for users over the new year.
While AI in fashion has focused on fit and size, eBay's feature enhances style inspiration, acknowledging the subjective nature of personal style that can be challenging to cater to.
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