Among the top service areas attracting investment in e-commerce are digital PR, SEO, and content marketing, with a growing focus on purpose-driven content to create meaningful connections with audiences and differentiate from competitors.
AI and 'trusted' content are also significant investments for marketers, aiming to enhance efficiency and reduce costs. However, there is a notable knowledge gap, leading to a focus on upskilling efforts within brands to leverage AI effectively and improve technical capabilities among staff.
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