Does AI have a role in defining a company's purpose? Here's what business leaders say
Briefly

Christopher Marquis emphasized the importance of purpose in an AI-driven world, stating that it becomes even more crucial as AI technology reshapes our professional landscapes, providing a solid foundation for ethical decision-making and aligning personal and corporate values.
The tension between generative AI and corporate purpose can lead to innovative insights. While AI has the power to analyze data rapidly, relying solely on it for defining a company’s soul risks oversimplification, as purpose is deeply human and can't be replicated by algorithms.
Read at Fast Company
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