"As the presenter concluded the show, she said: AI is going to touch everybody's lives in the next few years. And for some, it will take their jobs. Call center workers? Customer service agents? Maybe even TV presenters like me. Because I'm not real. The persona continued: In a British TV first, I'm an AI presenter. Some of you might have guessed: I don't exist, I wasn't on location reporting this story. My image and voice were generated using AI."
"Speaking to Variety the broadcaster's head of news and current affairs, Louisa Compton, insisted the experiment would not become a trend. The use of an AI presenter is not something we will be making a habit of at Channel 4 instead our focus in news and current affairs is on premium, fact-checked, duly impartial and trusted journalism something AI is not capable of doing, she said."
Channel 4 broadcast an hour-long Dispatches special entitled Will AI Take My Job? that featured a presenter later revealed to be an AI-generated persona. The show examined AI's impact on workplaces and public trust, concluding with the presenter admitting her image and voice were generated using AI and that she was not on location. The broadcaster's head of news said the use of an AI presenter will not become a regular practice and emphasized commitment to premium, fact-checked, impartial journalism that AI cannot deliver. The stunt aimed to demonstrate AI's disruptive potential and the ease of deceiving audiences, while Melania Trump urged preparation for AI, saying 'the robots are here.'
Read at www.mediaite.com
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