fromFuturism
10 hours agoElon Musk's xAI Says It Can Now Stuff AI-Generated Product Placement Into Any Scene of Your Favorite Movie
In an announcement, Elon Musk's AI company xAI unveiled a new tool called "Halftime" which "dynamically weaves AI-generated ads into the scenes you're watching." Instead of cutting to an ad break, Halftime manipulates the characters onscreen into deviating from the script and prominently brandishing a product of a marketer's choice. The tool is meant to make ad "breaks feel like part of the story instead of interruptions," the company said.
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