The USC Annenberg 2024 Relevance Report noted that the number of PR professionals who believed AI would be an important part of their future business more than quadrupled in five years, jumping from 18% in 2019 to 80% in 2023.
By using well-cited frameworks, such as Everett Rogers' technology adoption cycle, and prioritizing ethical considerations, we as PR professionals can help businesses and consumers alike navigate this new landscape with integrity and efficacy.
With the increasing use of various AI tools, building trust with audiences is critical in today's world of communications.
While AI is certainly a tool that makes our lives easier and saves time, it does not produce original thought or content. As a result, we should be transparent.
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