98% of marketers use AI tools such as ChatGPT in some capacity, with 64% deeming them very important to success in the next 12 months, highlighting the significant role AI plays in marketing strategies.
AI enables true individualization by tailoring unique messaging content, images, timing, and channels based on consumer preferences, offering a more relevant and useful consumer experience.
To build trust and drive adoption, transparency is critical in AI processes, ensuring marketers understand how recommendations are made and enhancing customer value by cutting through daily business noise.
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