Should we ask AI? There's no doubt that AI will have a historic impact on business and life. Some experts liken it to the evolution of the internet. However, AI's timing in terms of marketing conflicts with the movement toward authenticity. It's a slippery slope to bring in AI influencers as 'the' or even 'a' face of your brand. That's not to say it can't be done, but it must be done thoughtfully and not just for utility. - Dean Trevelino, Trevelino/Keller
The best thing about AI is its customization. You can customize an AI influencer to appeal to any demographic at any time, and you can change it on a dime to appeal to a different demographic. While this might seem like pandering, it will actually offer a level of personalization that no ordinary influencer can achieve. AI will understand your customer and deliver every time. - Jason H.
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