"ChatGPT has hundreds of millions of users, and only a small percentage of them pay to use the service. But OpenAI CEO Sam Altman wants to turn those free users into revenue-generating users by showing them ads. This move has been a long time coming, and has real risk: What if users think ChatGPT's answers are influenced by the ads it sells?"
"OpenAI says it will serve ads to you based on the conversation you're currently having with ChatGPT, as well as previous queries and chats. It will also factor in whether you've engaged with - or hidden -other ads it has shown you. For now, the company says, it won't use data about what you do outside of ChatGPT to target ads inside the service."
"The fact that ChatGPT is launching ads isn't news: The company has been circling the idea for months, and last month it formally announced that ads would be coming to the service. And that news became the subject of a back-and-forth between OpenAI and rival Anthropic, which included a testy social media post from Altman and a cheeky Super Bowl ad from Anthropic underlining the possible trust issues OpenAI may have once ads intermingle with "organic" results on the service."
ChatGPT has hundreds of millions of users but only a small percentage pay. OpenAI will show ads to some US users, including free users and some subscribers to the new $8/month ChatGPT Go tier. Ads will be targeted using the current conversation, previous queries and chats, and past ad engagement or hiding. The company says it will not use off-platform data for ad targeting initially. The rollout reflects months of planning and introduces potential trust risks if users perceive answers as influenced by ads. Rivalry with Anthropic has highlighted those concerns. Reception from users and advertisers remains uncertain.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]