"OpenAI on Monday announced it's beginning to test ads in the U.S. for users on its Free and Go subscription tiers. The newer Go plan is a low-cost subscription at $8 per month in the U.S. and was introduced globally in mid-January. Subscribers on OpenAI's paid plans, including its Plus, Pro, Business, Enterprise, and Education tiers, will not see ads, the company said."
"OpenAI sought to address concerns about how ads might affect the user experience, stating in a blog post: ""Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers. Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks.""
"The move, which the company announced last month, drew ridicule in a series of Super Bowl ads that ran yesterday from a top rival, Anthropic. In its TV commercials, Anthropic poked fun at the idea that some AI companies, like OpenAI, would soon include advertising by showing how poorly integrated ads could disrupt the consumer experience. This was portrayed on screen by glassy-eyed actors playing AI chatbots, who would deliver their advice alongside a poorly targeted ad."
OpenAI is testing ads in the U.S. for users on its Free and Go subscription tiers while keeping Plus, Pro, Business, Enterprise, and Education tiers ad-free. The Go plan is a low-cost $8-per-month option introduced globally in mid-January. OpenAI states that ads will not influence ChatGPT's answers and that conversations will remain private from advertisers. Ads are presented as a way to support broader access to more powerful features and to offset development costs. Anthropic mocked the move in Super Bowl commercials, consumers have resisted ad-like suggestions, and critics worry ads could affect responses.
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