"The fundamental role of chief marketing officers remains unchanged as a result of AI," said Justin Holmes, vice president of marketing and public policy at Zipcar. "AI can be an important catalyst to solve many challenges. What we focus on is unlikely to change."
"You have a team of people who are historically burned out," said Williams. "They don't have time to focus their brains on strategy and forward-thinking. They're too busy putting out everyday fires. Having resources that they can use to offload those tasks frees them up to think bigger-picture."
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