Though one might be forgiven for not realizing it given the genuine excitement and abundance of public discourse produced by the growth of generative AI tools built on Large Language Models (LLMs).
LLMs allow generative AI to successfully interpret unstructured data sources such as copy, pictures, social posts, news articles, etc. But whe
As the name suggests, these models work well with problems that are expressed in language. It's no surprise, then, that according to the latest annual McKinsey Global Survey , marketers are mainly using generative AI for word-based tasks, such as crafting first drafts of text documents, personalizing messages and summarizing documents.
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