Bath & Body Works Teams With Accenture for Tech Transformation and AI-powered Customer Experiences
Briefly

Gina Boswell stated, 'a strong foundation in technology to unlock the power of digital tools, data and AI... deliver exceptional customer experiences, improve our agility and achieve profitable growth.'
'This will allow us to create highly personalized and immersive experiences for our customers,' said Thilina Gunasinghe, Bath & Body Works' chief digital and technology officer.
Read at WWD
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