Apple's first attempt at AI is Apple Intelligence
Briefly

Apple unveils Apple Intelligence, an AI technology to infuse its software and upgrade apps like Safari for quicker web page summarization and response creation.
Apple's AI advancements come after OpenAI's ChatGPT launch, prompting tech giants like Google, Samsung, and Microsoft to integrate AI into their products.
Google announced AI-centric changes for Android while Samsung added AI features to its smartphones; Microsoft introduced AI-powered Copilot PCs with various AI functionalities.
Apple's move to strengthen AI aligns with the tech industry trend of infusing AI into products, enhancing user experiences and functionality across platforms.
Read at Engadget
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