Apple is launching its iPhone 16 amid concerns over consumer reluctance to upgrade, betting on AI features to encourage new purchases.
With longer upgrade cycles and the iPhone 16 predominantly focused on AI, Apple is looking to reposition its core product amid changing consumer behavior.
The event will not only showcase new devices but will test the waters for consumer willingness to invest in AI-integrated products like the new iPhone.
If Apple succeeds in driving sales with AI, it could revive confidence in the broader AI market, impacting future business decisions across the industry.
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