Apple is carefully rolling out AI where it believes it could be useful. That means the tech won't be included where it could be much of a threat to the carefully crafted consumer experience of using an Apple device.
Apple is rebranding AI to "Apple Intelligence" and integrating new AI features in iOS 18 practically. Features include writing help, proofreading tools, AI summaries, prioritized notifications, smart replies, better search, photo editing, and intelligent "Do Not Disturb" understanding.
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